The worldwide leader brand of mosaics products opens its first UK showroom in London, nerve centre of design and luxury, among the most important market for the Made in Italy. The location is in the heart of Mayfair, at 15A Dover Street, the most chic and prestigious neighbour of the English capital.Hotels and luxury restaurants, elegant boutiques, exclusive art galleries and embassies are the special scenario of the showroom. The space would be a meeting point and destination venue for architects and clients that appreciate authentic and quality products from the Maison, with an aesthetic of exclusive design.
The space is developed in four floors on a surface of 5500 sqft in a Victorian town house where in every floor will be shown a different part of Sicis universe. The concept of the project takes up the points and the guidelines introduced by Massimiliano Raggi that proposes Sicis world in a Londoner key as an eclectic home thought in any detail, with the maximum modularity and personalisation typical of the brand.
The showroom hosts all the best sellers of the Maison but also cutting edge new collections. There is a constellation of mosaic of many materials like marble, silver and gold, trhree-dimensional, artistic mosaic, furniture and lights. In the London flagship store Sicis launches for first time new luxury fabrics that will re-evoque the Maison iconic patterns. Moreover, there is a dedicated space for the exclusive jewels and watches in micromosaic, works of art with some pieces of the collections designed uniquely for the London shop.
The new space represents for Sicis a strategic investment finalized to increase the brand awareness and give to architects and interior designers an tool to create a sort of laboratory for local and global projects.